Want your book to actually stand out in 2026? Because trust me, there are tons of books out there. A lot. Picking the right marketing help can seriously boost recognition, sales, and even your career. Some authors get stuck doing everything alone. That’s painful. Top services bring strategy, data, and real-world experience.
There are full agencies, AI platforms, email pros, and PR specialists. Tons of options. We rated them for features, reputation, and value. Helps authors find what fits goals and budgets. No fluff. You want long-term visibility? This list has you.
Costs vary a lot. Some agencies start at a few hundred dollars. Others are five-figure campaigns. Depends on the scope, audience size, and services. Some authors go DIY with freelancers. Some pay for full end-to-end service. There’s something for every budget.
Types of Book Marketing in 2026
1. Social Media Marketing
Instagram, TikTok, Twitter, Facebook. Posts, reels, threads, maybe ads. Helps you build a brand and talk to readers. Readers like that. Costs can be free if self-managed, $100–$1,500/month if managed by a service.
2. Email Marketing & Newsletters
Send updates, pre-orders, exclusive content, and promos. Keeps readers loyal. Pushes sales too. Repeat readers are gold. Platforms like Mailchimp or services can cost $50–$500/month. Some agencies manage everything, others just advise.
3. Influencer & Blogger Partnerships
Work with bloggers, reviewers, and social media influencers. Niche audiences respond better here. Real fans notice. Can cost $50–$500 per influencer or campaign. Some agencies bundle this into larger packages.
4. Paid Advertising
Amazon, Google, Facebook, or book platforms. Target age, interest, and reading habits. Better visibility, more clicks. Budget varies, $50/day for small campaigns, up to $5,000 for larger campaigns. Tracking ROI is crucial.
5. Public Relations & Media Coverage
Podcasts, interviews, articles, magazines. Boost credibility. People notice your book more. Costs $500–$3,000 per month for professional PR help. Good for credibility but may not drive immediate sales.
6. Book Launch Events & Signings
Virtual or live events. Readings, Q&A, giveaways. Makes readers excited. Works especially well for new books. Costs $100–$1,000 depending on scale and location.
7. Content Marketing
Write blogs, articles, and videos around the book theme. Positions you as an expert. Helps organic reach. Writing yourself is free, but agencies may charge $200–$1,500 per month.
8. AI-Powered Marketing Solutions
AI targets readers, personalizes ads, and tracks trends. Data-driven campaigns work better. Saves time. Tools cost $50–$300/month. Services that manage campaigns cost more, but efficiency is high.
9. Book Giveaways & Promotions
Free or discounted copies, contests, Goodreads campaigns. Generates buzz and reviews. People love free stuff. Budget varies from $50 to $500 per campaign. Timing and targeting matter.
10. Full-Service Marketing Agencies
Handle PR, ads, social media, and influencers. End-to-end marketing. You relax. They do most work. Costs $2,000 to $10,000+ for a campaign, depending on services and scale.
Top 9 Leading Book Marketing Companies in 2026
1. Author Marketing Expert
Author Marketing Experts started in 2000. For more than 25 years, they have helped thousands of authors. Book marketing, publicity, branding, and media outreach are all included. They focus on results you can see, not random promotions. Amazon listings, press placements, media campaigns, they handle it. Authors get long-term visibility and support for career growth.
- Costs: Campaigns, $2,000–$7,000 depending on package. Media outreach may be additional.
- Specialization: Branding, Amazon optimization, PR, strategic long-term campaigns. Great for authors serious about career growth.
- Year Founded: 2000
- Address: 2626 Cole Ave, Suite 300, Dallas, TX, USA
- Services Offered: Branding, campaigns, retail optimization, readership targeting, press, platform building, launches
- Clients: Hundreds to thousands
- Trustpilot: 3.8/5, 2 Reviews
- Website: https://amarketingexpert.com/
- Contact: info@authormarketingexpert.com, (510) 398-0823
- Why Choose Them: Strategic, measurable, long-term brand building.
Quick Takeaway: Perfect if results and metrics matter more to you than just social presence.
2. BookBaby
BookBaby helps authors get their books out fast. Social media, emails, and BookBaby Bookshop promotions included. Metadata sorted.
ISBN and copyright covered. Everything data-driven. Founded in 2011, BookBaby has helped more than 10,000 authors find readers, earn reviews, and increase their visibility.
- Costs: Marketing packages $500–$2,500. ISBN included in packages.
- Specialization: Targeted marketing, email campaigns, metadata, BookBaby store exposure, and copyright.
- Year Founded: 2011
- Address: 7905 N Crescent Blvd, Pennsauken, NJ, USA
- Services Offered: Editing, cover design, formatting, ebook, global distribution, marketing, metadata
- Clients: 10,000+
- Trustpilot: 4.3/5, 5,000+ Reviews
- Website: https://www.bookbaby.com/
- Contact: info@bookbaby.com, +1-877-961-6878
- Why Choose Them: Flexible campaigns, marketing, plus copyright.
Quick Takeaway: Great if you want marketing plus legit publishing support.
3. Smith Publicity
Smith Publicity started in 1997. They have worked with more than 4,000 authors and books over the years. They do media‑driven book marketing and publicity like press placements, TV, radio, magazines, podcasts, and online coverage.
They focus on building credibility and authority, not just social posts. Both big and small authors get attention. Their campaigns aim to get books seen in mainstream outlets and niche media alike
- Costs: $1,500–$5,000/month depending on campaign. Media appearances extra.
- Specialization: Press, radio, TV, podcast interviews, long-term publicity, branding.Year
- Founded: 1997
- Address: 1415 Marlton Pike East, Cherry Hill, NJ, USA
- Services Offered: Press outreach, radio/podcast/TV, branding, consulting
- Clients: Thousands, including bestselling authors
- Trustpilot: 0 Reviews
- Website: https://www.smithpublicity.com/
- Contact: +1-856-489-8654, contact form
- Why Choose Them: Long-term PR exposure and authority-building.
Quick Takeaway: Best for authors who care about media credibility.
4. Reedsy
Reedsy started in 2014 in London. The platform has over 1 million authors and publishing pros using it. It is a marketplace that connects authors with vetted editors, designers, book marketers, and publicists you can hire.
You choose which services you want and only pay for the ones you need. That’s what “à‑la‑carte” means. No big bundled packages, just what you choose.
- Costs: Freelancers $50–$200/hour, campaigns $500–$3,000.
- Specialization: Publicists, branding, ads, marketing management.
- Year Founded: 2014
- Address: London, UK
- Services Offered: Freelancers, publicists, branding experts, project tools
- Clients: 1,000,000+
- Trustpilot: 4.8/5, 1,800 Reviews
- Website: https://www.reedsy.com/
- Contact: service@reedsy.com
- Why Choose Them: Flexible, custom, no long-term contract
Quick Takeaway: DIY authors or those with tight budgets. They can hire only when help is needed.
5. Written Word Media
Written Word Media started in 2014 and has helped over 30,000 authors get real marketing results with email promos and genre campaigns, most of them self‑published. They reach over 1 million email readers across Freebooksy, Bargain Booksy, Red Feather Romance, NewInBooks, and other brands, so your promo hits real, engaged readers who already love books.
Their email blasts, discounts, and reader targeting are all data‑driven and focused on visibility and reviews.
- Costs: Campaigns $50–$200 per email promotion. Packages with multiple emails are $500–$2,000. Freebook promotions are sometimes extra.
- Specialization: Email promotions, discounted campaigns, genre-specific targeting, Freebook offers, and audience segmentation.
- Year Founded: 2015
- Address: Austin, Texas, USA
- Services Offered: Freebooksy, Bargain Booksy, Red Feather Romance, email promotions, author tools, audience targeting
- Clients: Tens of thousands worldwide
- Trustpilot: 3.2/5, 3 Reviews
- Website: https://writtenwordmedia.com/
- Contact: support@writtenwordmedia.com
- Why Choose Them: Great for connecting with engaged readers, genre-specific marketing, and small budgets.
Quick Takeaway: Perfect for authors wanting targeted email campaigns and reader discovery.
6. WestWind Book Marketing
WestWind Book Marketing started in 2015 in Oregon. They’ve helped over 1,000 indie authors with Amazon and Facebook ads, email marketing, and brand positioning. Campaigns are fully customized.
They don’t do one-size-fits-all. Authors get hands-on support and personal strategy. Perfect for writers who like close guidance.
- Costs: Packages $1,000–$4,000. As an extra, depending on the audience. Email campaigns $200–$500.
- Specialization: Custom campaigns, digital ads, email marketing, social media promotion, and author brand positioning.
- Year Founded: 2015
- Address: Oregon, USA
- Services Offered: Marketing strategy, ad management, Amazon/Facebook ads, email, brand positioning
- Clients: 1,000+
- Trustpilot: Not listed
- Website: https://westwindbookmarketing.com/
- Contact: info@westwindbookmarketing.com
- Why Choose Them: Hands-on, customized campaigns. Focus on measurable results and sustainable growth.
Quick Takeaway: Great if you like a boutique agency and personal attention.
7. Coriolis Company
Coriolis Company started in 2015 in New York. They’ve worked with 300+ authors and thought leaders in publicity and book marketing. They mix traditional PR and digital marketing. Social media campaigns, Amazon ads, email, and media outreach are part of it. Their hybrid style helps indie and hybrid authors grow reach and authority. They focus on visibility in mainstream media, podcasts, radio, and online outlets, too.
- Costs: $1,000–$5,000 depending on campaign size. PR outreach is often extra.
- Specialization: Hybrid marketing, digital ads, social media, PR, audience growth, and book launch planning.
- Year Founded: 2015
- Address: New York, USA
- Services Offered: Publicity campaigns, digital advertising, social media marketing, launch planning, audience strategy
- Clients: Independent authors, small presses
- Trustpilot: Not listed
- Website: https://corioliscompany.com/
- Contact: info@corioliscompany.com
- Why Choose Them: Custom campaigns combining AI-driven ads and PR. Good for authors wanting multi-channel reach.
Quick Takeaway: Works well for hybrid authors seeking broad coverage and audience growth.
8. Palmetto Publishing
Palmetto Publishing started in 2021 in Charleston, South Carolina. They mix hybrid publishing and marketing. Digital ads, social media, email campaigns, and metadata optimization. Collaborative style lets authors guide campaigns. Over 3,500 authors served. Costs are flexible and reasonable. Good if you want control and support.
- Costs: Packages $500–$3,000 depending on services. Email campaigns $100–$400. Metadata optimization is sometimes bundled.
- Specialization: Integrated marketing, digital ads, social media campaigns, email campaigns, and author consulting.
- Year Founded: 2021
- Address: Charleston, South Carolina, USA
- Services Offered: Editorial services, book design, production, print/digital distribution, marketing/publicity support, author consulting
- Clients: 3,500+ authors
- Trustpilot: 4.8/5, 894 Reviews
- Website: https://palmettopublishing.com/
- Contact: info@palmettopublishing.com, +1-843-410-6668
- Why Choose Them: Collaborative, flexible campaigns. Great for authors who want to be part of the strategy.
Quick Takeaway: Perfect if you want hands-on collaboration plus hybrid publishing support.
9. Spines
Spines is AI-driven. Helps automate social media, email, and ad campaigns. Author dashboards track everything. Tech-heavy approach. Saves tons of time. Some authors find it addictive. AI is smart but not perfect.
- Costs: Packages range from $500–$3,000, depending on AI features. Ads are extra. Monthly subscription $50–$300.
- Specialization: AI marketing automation, social media ads, email campaigns, analytics, and author dashboards.
- Year Founded: 2021
- Address: New York, USA
- Services Offered: Book production, distribution management, marketing automation, sales analytics, author dashboards
- Clients: Thousands, rapidly growing
- Trustpilot: 4.6/5, 704 Reviews
- Website: https://spines.com/
- Contact: support@spines.com
- Why Choose Them: Automates campaigns efficiently. Good if you like data-driven, low-effort promotion.
Quick Takeaway: Ideal for authors who love AI automation and analytics tracking.
How to Pick the Right Book Marketing Partner
Choosing a book marketing company isn’t just about price or flashy promises. Look for proven results, transparency, and strategies that fit your book and audience. Check reviews, past campaigns, and whether they actually help authors reach readers instead of just posting online. Ask about pricing tiers and what’s included. Some charge extra for PR or influencer outreach. Make sure they understand your genre and goals.
When comparing book marketing services, think about your time and effort too. Do you want hands-on help, or just guidance? Some services handle everything, others let you DIY. Pick what feels right for you.
| Company | Best For | Services Highlight | Approx Costs | Clients | Notes |
| Aspire Book Publishers | Full support, hands-on guidance | Social media, email, influencer campaigns, reviews, ISBN & copyright | $1,200–$3,000+ | Hundreds | Tiered pricing, personal attention |
| Author Marketing Experts | Long-term career growth | Branding, Amazon optimization, PR, media outreach | $2,000–$7,000 | Hundreds–thousands | Focused on measurable results |
| BookBaby | Marketing + publishing support | Social media, email, BookBaby Bookshop, metadata, copyright | $500–$2,500 | 10,000+ | Flexible packages, great for self-publishers |
| Smith Publicity | PR & media credibility | Press, TV, radio, podcasts, branding | $1,500–$5,000/mo | 4,000+ | Best for mainstream media exposure |
| Reedsy | Flexible, DIY | Hire vetted freelancers: publicists, branding, marketing | $50–$200/hr, $500–$3,000/campaign | 1,000,000+ | Pay only for what you need |
| Written Word Media | Niche/genre readers | Freebooksy, Bargain Booksy, Red Feather Romance, email targeting | $50–$2,000 | 30,000+ authors | Data-driven email campaigns |
| WestWind Book Marketing | Personalized campaigns | Amazon/Facebook ads, email marketing, brand positioning | $1,000–$4,000 | 1,000+ | Hands-on, boutique service |
| Coriolis Company | Hybrid approach | PR + digital marketing, social media, Amazon ads, email | $1,000–$5,000 | 300+ | Multi-channel reach for indie/hybrid authors |
| Palmetto Publishing | Collaborative support | Digital ads, social media, email, metadata optimization | $500–$3,000 | 3,500+ | Authors guide campaigns, reasonable costs |
| Spines | AI-driven automation | Social media ads, email, analytics, dashboards | $50–$3,000 | Thousands | Low-effort, data-driven, tech-heavy |
Wrapping It Up
If you want full support from manuscript to market, pick Aspire or BookBaby. Want PR and credibility? Smith Publicity. Want flexible experts you hire as needed? Reedsy. Target niche readers? Written Word Media. Hands-on boutique campaigns? WestWind or Palmetto. Automation freak? Spines. Hybrid approach? Coriolis.
Costs vary $50–$10,000+, depending on scope, scale, and services. Some small campaigns still work, but big campaigns get results faster. Trust ratings and reviews matter, but check carefully. Some big agencies have few reviews online.
This guide should help you make your choice. Read carefully, check costs, and see what fits your style. Your book deserves more than a random campaign. Pick smart, think long-term, grow your audience, and make readers notice you in 2026.
Disclaimer
The companies and services mentioned are included for informational purposes only. We are not affiliated with them and do not guarantee outcomes or acceptance. We only provide professional publishing-related services to help authors prepare, improve, and promote their work. Always verify details directly from official sources before making any decisions.
References:
https://www.papertrue.com/blog/book-marketing-services/
https://leveragewithmedia.com/book-marketing-companies-list/
https://www.writersofusa.com/book-marketing-company/new-york
